According to Hubspot data, 95 percent of Millennials expect brands to have a Facebook presence. Even 87 percent of Gen X and 70 percent of people ages 45 to 60 agree that businesses should at least have a Facebook page. In general, people expect brands to be present on at least three social networks.
Same expectations are facing law firms and lawyers, potential clients will search for a lawyer service in social media and will do a search on google.
Law firms should not underestimate the immeasurable marketing potential of social media technologies. A recent study from Lexis Nexis shows that more than three-quarters of people looking for a lawyer in the US did so online and Facebook was the most popular resource used by consumers in their searches.
- 35 percent of attorneys say they’ve obtained new clients from social media
- 46 percent of people rely on social media when buying online
- 80 percent of people use search engines to find local product or and service information before buying.
Benefits to be on social media for law firms and lawyers:
- Social media can give your firm a voice, amplify your professional reputation, and help drive new business.
- By engaging with people on social media, you can attract new clients while keeping past clients interested in your services.
- Build your personal Identity and brand.
- Finding competitive intelligence
How to do it:
- Create content 2 or 4 weeks in advance each time.
- Schedule your posts in advance, use hootsuite.
- Optimize your website with relevant keywords to get found
- Share great articles, cases outcome, new laws, law updates
- Use relevant # hashtags for your business and content you are publishing
- Narrow your targeting on different platforms to boost engagement and maximize your budget
- Remarket your content after a while
Social Media Platforms of choices
- 1. Build a dynamic Profile and connect with relevant people
- Share own content and other’s content from Company page
- Engage with Group/Company Page discussions and other users’ updates
- Build a page filled with interesting content
- Comment on articles of other
- Engage with your connections and get them to like your posts and share you content.
- Follow influencers for your expertise area
- Use relevant hashtags
- Participate in conversation, give your personal intake
- Personal Blog:
- Personal branding as a thought leader and expert in your industry
- Demonstrate the value of your services.
- Creates a body of content that attracts visitors who are interested in the issues you’re talking about.
Written by Houda Naji, Social Media expert, Follow me on twitter @houdadxb