By: Houda Naji On: May 30, 2016 In: Social Media Comments: 0

According to Hubspot data, 95 percent of Millennials expect brands to have a Facebook presence. Even 87 percent of Gen X and 70 percent of people ages 45 to 60 agree that businesses should at least have a Facebook page. In general, people expect brands to be present on at least three social networks.

Same expectations are facing law firms and lawyers, potential clients will search for a lawyer service in social media and will do a search on google.

Law firms should not underestimate the immeasurable marketing potential of social media technologies. A recent study from Lexis Nexis shows that more than three-quarters of people looking for a lawyer in the US did so online and Facebook was the most popular resource used by consumers in their searches.

  • 35 percent of attorneys say they’ve obtained new clients from social media
  • 46 percent of people rely on social media when buying online
  • 80 percent of people use search engines to find local product or and service information before buying.

Benefits to be on social media for law firms and lawyers:

  • Social media can give your firm a voice, amplify your professional reputation, and help drive new business.
  • By engaging with people on social media, you can attract new clients while keeping past clients interested in your services.
  • Build your personal Identity and brand.
  • Finding competitive intelligence

How to do it:

  • Create content 2 or 4 weeks in advance each time.
  • Schedule your posts in advance, use hootsuite.
  • Optimize your website with relevant keywords to get found
  • Share great articles, cases outcome, new laws, law updates
  • Use relevant # hashtags for your business and content you are publishing
  • Narrow your targeting on different platforms to boost engagement and maximize your budget
  • Remarket your content after a while

Social Media Platforms of choices

  • Linkedin
  1. 1. Build a dynamic Profile and connect with relevant people
  2. Share own content and other’s content from Company page
  3. Engage with Group/Company Page discussions and other users’ updates
  • Facebook:
  1. Build a page filled with interesting content
  2. Comment on articles of other
  3. Engage with your connections and get them to like your posts and share you content.
  • Twitter:
  1. Follow influencers for your expertise area
  2. Use relevant hashtags
  3. Participate in conversation, give your personal intake
  • Personal Blog:
  1. Personal branding as a thought leader and expert in your industry
  2. Demonstrate the value of your services.
  3. Creates a body of content that attracts visitors who are interested in the issues you’re talking about.


Written by Houda Naji, Social Media expert, Follow me on twitter @houdadxb

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