Social Media has grown exponentially over the past few years. Today, it is no longer just a luxury but a necessity to have social media presence. Businesses or marketers have taken advantage of this growth and integrated social media marketing in their strategies.
Here are 7 benefits of social media marketing for businesses:
- Increase brand reach
Establishing your presence in social media provides an additional channel on which you can target and reach your customers. On top of that, implementing a solid social media strategy enables your company to engage with your customers through your content and establish more meaningful relationships with them.
- Increase brand credibility
Through constant engaging content, customers learn about your company more than just your products and services. Updates sharing your expertise, people, and values showcase the credibility of your company.
- Increase traffic to website
One of the main objectives of your social media strategy is to drive traffic to your website. By doing so, your visitors can access more information about your business and increase the conversion rate from the website.
- Improve search rankings
Social media activity is a factor when determining your rank on search engine results. By being active on social media, you increase your legitimacy and trustworthiness to search engines and therefore improving your search ranking.
- Cost effective
Implementing your social media strategy involves time and resources. However, since you can monitor performance closely and target your audience, you can easily adjust your efforts towards what works. Also, advertising on social media is not as expensive as traditional media.
- Know about competition
Through the social media activity of your competitors, you can learn about what your customers like and build your strategy accordingly. Moreover, tools such as Hootsuite and SocialBakers enable marketers to compare their performance against the competition.
- Improve customer service
Many companies use social media to interact with their customers. By providing instant responses to comments and messages, you can turn an inquiry into a sale or address a complaint immediately.
To learn more about how social media and how it can help your business, please contact us for a free consultation!