Myth: Social media marketing does not apply to B2B businesses.
Fact: Using the right strategies, social media can be an effective B2B marketing channel.
Social media has so much potential for business-to-business marketing. In Facebook alone, your business can reach out to more than a billion active users each month. Not all of them may belong to your target market or industry, but social media can definitely increase brand awareness. As a marketer, you surely know how powerful word-of-mouth marketing is.
In 2014, the top three social media sites of choice by nearly 90% of B2B companies are Facebook, Twitter, and LinkedIn. This is not surprising at all because these and other social media sites are extremely valuable in customer acquisition and retention as well as reputation building.
Is your B2B business harnessing the power of social media? If not, here are six reasons for doing it now:
- Social media marketing leads to increased exposure.
A recent survey revealed that nine out of every 10 owners of B2B companies saw increased exposure as the top benefit of social media marketing. Twitter, for example, can make it easy for you to interact with influencers in your industry. You may position your company as an expert or authority in your industry by posting consistent messages, with industry-relevant hashtags, on Twitter.
- You can generate more traffic by using social media for content marketing.
Having awesome content is good—but it is not good enough if nobody sees it. So here comes social media to the rescue. Promote your content on social media so that your target customers can read it. Over time, notice a spike of traffic to your website.
- A good social media marketing strategy is all it takes to generate more leads.
Compared to the business-to-consumer market, B2B has a more complex and longer sales duration, which makes social media marketing vital to enhance conversions.
Want to take your lead generation a notch higher? Take advantage of LinkedIn’s effectiveness in generating leads. Start by creating a LinkedIn profile for your B2B company, which you can use for pushing content such as blogs, press releases, and product launches to position your business as an authority in your industry.
- Social media ad spending is way lower than traditional advertising costs.
Did you know that social media sites offer a variety of advertising options such as promoting fan growth and getting more clicks to your site? What’s even better about social media advertising is that it allows you to push your ads to specific, narrowed-down audience based on their industry, job, age, location, interests, and more.
- Social media sparks employee engagement.
Your employees may serve as your brand ambassadors on social media. They can share stories, photos, videos, and other forms of content about your company, building its credibility up. Just be sure to implement clear-cut guidelines on the social media dos and don’ts to preserve your company’s good image.
- Social media aids in crisis management.
Negative comments on social media are unavoidable. There’s your disgruntled employee, a disappointed customer, or an unhappy member of the community where you operate. Before the situation gets out of hand, you have social media to help you deal with it. If you are proactive on social media, listening and responding quickly to feedback, then people will notice your sincerity and will even help you defend your company.
To learn more about Social Media and how it can help your business, please contact us for a free consultation!