In this digital age, the search engine has been everyone’s primary source of information. Instead of going through books or a bunch of paperwork for research, most people turn to search engines now for quick and easy facts. We also rely on it for the latest news, trending topics, videos, music, images, practically everything! Once, you might have even found yourself in a friendly debate with a friend where you have decided to solve matters by ‘Googling it’. We have depended on search engines heavily that a slight disruption in accessing it and we panic.
The search engine also plays a critical role whenever we look for a product or service that we need. Most people thoroughly research on the best prices, features, and reviews before they strike a deal! On average, 90% of the clicks on the search results are made on the first page. Imagine a grocery store where a customer visits an aisle for a certain product, businesses aim for the best product placement to catch the customer’s attention. On search engines, businesses must be visible on the first page of the search results to connect to their customers.
How can this be achieved? Through Search Engine Optimization or SEO! By definition, SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. SEO produces organic search results that receive 90% of the clicks done on the first page. As the algorithms that determine search rankings involve over 200 factors, achieving a high rank on search engines requires development of a clear strategy and allocation of time for implementation.
SEO has become a key element in many businesses’ marketing strategy for its many benefits:
- Increased Traffic
Top results in the search engines receive the majority of the clicks. Once you have ranked high on search terms relevant to your business, more people will click your link and visit your website!
- Measurable results
It is challenging to have a formula to compute for ROI on traditional media such as TV, Radio or Print. With SEO, you can measure and monitor the results of your strategy through comprehensive reports. With more quantifiable information, businesses are able to measure critical data such as customer engagement, visits and actual conversions.
- Cost effectiveness
SEO is an inbound marketing strategy that targets customers that are already searching for your product or service. Traditional outbound marketing strategies, aiming for a much larger number of people, tend to cost much more with varying success rates. Moreover, SEO can be done gradually in-house or outsourced to experts for a minimal cost.
- Get ahead of the competition
Potential customers rarely click through multiple pages of search results to find your business. With hundreds of competitors with websites online, beat them by ranking higher and be the first business customers see.
- Improve brand awareness
On top of increasing traffic to your website, your high rank instills credibility to your brand as people trust Google to show them the best results. Your business also gains association with the key words that customers use for search.
- Increased site user-friendliness
SEO requires improving your website’s architecture to make it easier for search engines to crawl your site and find its contents. It also involves making your website mobile friendly and responsive when visited using different devices. These two and many more requirements of SEO not only improve your ranking but your visitor’s journey within your pages.
- Long term results
A properly implemented SEO strategy shows gradual results and almost permanent results. Your ranking will not disappear when you stop SEO. The work to maintain your ranking is easier than the effort to obtain it.
Need to know more about SEO and how to get started with it? Contact us for a free consultation on how SEO can benefit your business.